Listen on Apple Podcasts Listen on YouTube Listen on Spotify

The Hidden Opportunity Inside Repetition

If you feel like you’re doing the same thing over and over in your online business, you might be closer to your next big opportunity than you realize.

Because repetition is not a sign that you’re stuck.

It might be the very thing that builds your authority, your clarity, and your next revenue stream.

Repeating the Same Launch Six Times Changed Everything

In 2020 and 2021, I launched The Digital Clutter Cure six times in two years.

• Same core offer.
• Same transformation.
• Same general structure.

Of course I refined it. I improved the messaging. I got better at inviting people in. I tweaked the content.

But I didn’t reinvent the offer every time.

And something unexpected happened.

The more I repeated it, the more opportunity appeared.

At first, I was just focused on building my own online business. I wanted to serve my students well and replace the corporate salary I had walked away from.

But as I kept launching, people started asking:

• “How are you doing this?”
• “How are your launches working?”
• “How are you building your email list?”

That’s when everything shifted.

Repetition Builds Authority

I wasn’t teaching from theory. I wasn’t teaching from one lucky experience. I was teaching from repetition.

I had done it again. And again. And again.

Because I was documenting what I was doing as I went, I had something powerful:

• Systems
• Checklists
• Frameworks
• SOPs

What started as internal organization became teachable strategy.

So I created a space for people to see behind the scenes.

I opened a free Facebook group called Launch Strategies & Tech Support for Course Creators & Coaches.

Inside that group, I shared what I was actually doing in real time.

I hosted workshops on tools I was using like Canva and Ecamm.

I started helping people with Kajabi, the platform I use to run my entire business.

I wasn’t just saying, “You should do this.” I was saying, “Here’s exactly how I’m doing this.”

That transparency built trust.

And because I had repeated my launches multiple times, I wasn’t guessing. I had proof, patterns, and perspective.

Repetition built authority.

You Don’t Have to Teach Tech

Now, this does not mean you need to teach tech. It does not mean you need to teach launches.

It means you need to look at what you are doing repeatedly in your business.

What do you do over and over that creates results?

• Do you have a system for onboarding clients?
• A checklist for managing projects?
• A repeatable process that gets your clients quick wins?
• A shortcut inside a tool that saves hours of time?

If you have built efficiencies, frameworks, or step-by-step systems, there may be a hidden offer inside that repetition.

How Repetition Became a $68K Launch

Because I had so much success with challenge launches, I decided to create a signature program called Challenge Launch Roadmap.

And I didn’t build it in isolation. I did a Founder’s launch.

I knew I eventually wanted to sell it for $1,997. But I invited people to join as founders for $697.

Twenty people said yes.

That meant I generated about $14K before the program was even built.

Over the next three months, I delivered the training and Q&As live. Then I spent another three months packaging it for an official launch.

One month before the official launch, I opened it to my waitlist at $997. Nine more people joined which generated an additional $9K.

Before the official launch ever happened, I had already generated over $23K!

Then I officially launched it through a challenge. A challenge about challenges, of course. I called it Challenge Launch Bootcamp.

• 790 people registered
• 27 upgraded to a $97 VIP option
• At the end of the bootcamp, I opened the doors to Challenge Launch Roadmap at $1,997 and 20 more students joined
• I spent about $9K in ads
• Total revenue from that entire launch cycle was just over $68K.
• After ad spend, the profit was about $59K.

But the most important part wasn’t the revenue.

It was what repetition created.

• Authority
• Trust
• New revenue streams
• A new direction for my business

From Doing the Work to Teaching the Work

In 2020 and 2021, I was building my own digital business. In 2022, I found myself teaching other people how to do what I had just done.

That’s where my true passion came alive.

Ever since I was in fifth grade lining up my stuffed animals and playing school, I’ve loved teaching.

Turning complex things into simple, step-by-step frameworks energizes me.

Repetition revealed that. It clarified that. It opened doors I didn’t even know existed.

The Hidden Gem in Your Business

If you’re wondering what your next offer should be, don’t start from scratch. Start with what you’re already repeating.

• Where are you getting consistent results?
• Where are people asking you how you did something?
• What process feels normal to you but confusing to someone else?

Inside repetition, there is refinement.
Inside refinement, there is authority.
And inside authority, there is opportunity.

You don’t need a brand new idea.

You may just need to look at what you’re already doing… and teach it.

That’s how purpose turns into impact.

Follow the Podcast

This post is based on Day 9 of a 21-day series. Follow or subscribe to Your Online Business Mentor so you don’t miss the conversations ahead.